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View at the museum ↗ET 66: 5,537 Poster
Conor & David2011
- Attribution
- Conor & David (now WorkGroup) (Irish, founded 2006) Conor Nolan (Irish, born 1979) David Wall (Irish, born 1980) Designed for Curate and Design (Irish, founded 2010)
- Medium
- Five-color lithographic print on grey tinted uncoated paper
- Physical dimensions
- 59.4 × 42 cm (23 3/8 × 16 9/16 in.)
- Credit line
- Gift of Curate & Design
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Source rights statement: Public-domain image eligibility not established by this export
View the museum record ↗From the museum
Conor & David, an Irish graphic design studio, developed this poster for Curate and Design’s exhibition Less But Better: The Design Ethos of Dieter Rams. The poster ET 66: 5,537 depicts one of the German industrial designer Dieter Rams’s most iconic products, which embodies his simple aesthetic and functional approach: the ET 66 calculator. One of the most notable design elements in the calculator is the replacement of the once-standard sliding on/off switch with circular, colored buttons. Conor & David emphasized this innovation in their illustration of the calculator by depicting only three colored buttons within a black form, thus distilling the design and highlighting the primary characteristics of the iconic object. This approach echoes Rams’s own notion that good design incorporates as little design as possible, a message reinforced by the number that appears in the LCD display of the calculator in the illustration: 5,537, which when viewed upside down spells the word “less.”
Description: Art Institute of Chicago · CC BY 4.0