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View at the museum ↗Insertions into Ideological Circuits: Coca-Cola Project
Cildo Meireles1970 (ongoing)
- Attribution
- Cildo Meireles Brazilian, born 1948
- Medium
- Three glass bottles, three metal caps, and vinyl-tranfer text
- Physical dimensions
- Each bottle: 25 × 6 × 6 cm (9 7/8 × 2 3/8 × 2 3/8 in.); 25.4 × 5.1 × 5.1 cm (10 × 2 × 2 in.)
- Credit line
- Gift of Mel Bochner and Lizbeth Marano
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View the museum record ↗From the museum
Cildo Meireles’s ongoing Coca-Cola Project , part of his larger Insertions into Ideological Circuits series, interrogates how power—socioeconomic and political—is distributed through networks of trade and consumerism. Meireles noted his intention on each bottle: “To register informations and critical opinions on bottles and return them to circulation.” Each bottle also carries a distinct political provocation. These three read, “Yankees go home!,” “Jesse Helms No!,” and “Which is the place of a work of art?” With this project, Meireles took advantage of the global reach of American consumer culture by appropriating and personalizing one of its most popular exports.
Description: Art Institute of Chicago · CC BY 4.0