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Art Institute of Chicago

Emigre, Issue No. 26, "All Fired Up," Cover Test Prints Poster

Rudy VanderLans

1993

Attribution
Emigre, Inc. (American, founded 1984) Rudy Vanderlans (Dutch, born 1955) Zuzana Liko (Czech, born 1961), Rick Valicenti (American, born 1951)
Medium
Offset print on paper
Physical dimensions
97 × 64 cm (38 × 25 in.)
Credit line
Gift of Rick Valicenti
CATALOGUE RECORD

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Source rights statement: Public-domain image eligibility not established by this export

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From the museum

Published between 1984 and 2005, Emigre magazine combined critical writing on design with innovative typography and layout. The publication challenged the status quo in the field by advocating for experimentation. This poster features test prints of the cover design for the 26th issue of Emigre. Designed by Chicago-based graphic designer Rick Valicenti, it features a striking image of a flame, which references the issue’s title, All Fired Up. In an interview included inside, Valicenti discusses the importance for graphic designers to work on projects that benefit society and are not purely commercial. He also developed a set of proposals for a new logo for the magazine. The fractured and layered iterations of the letter E contrast—or challenge—the magazine’s preexisting logo.

Description: Art Institute of Chicago · CC BY 4.0

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